Speaking · Keynotes · Panels
Your next customers are machines: AI agents take over search, comparison and the buying decision. I speak about what that means for marketing, commerce and professional development — as someone who builds the infrastructure for it himself.
Marketing-Mix-Modeling, attribution and AI workflows that put budget decisions on a factual footing — with real cases from projects for Swiss brands such as Coop, Rivella and Flughafen Zürich.
CMOs, marketing and analytics teams · Keynote 30–60 min · Half-day workshop
AI agents take over search, comparison and the buying decision. When machines shop, protocols decide instead of ad budgets: open, platform-neutral standards such as AdCP versus the platform-bound standards from OpenAI (ACP) and Google (UCP).
Commerce, retail, media, associations · Keynote 30–60 min · Panel
Prompts, workflows, governance: how teams bring generative AI into everyday work responsibly — in line with the Swiss Federal Act on Data Protection (FADP), the GDPR and the EU AI Act. Drawn from the AI programme at WBZ Kanton Luzern.
Leaders, HR, learning and development managers · Keynote · Half-day to multi-day workshop
What AI does to teaching, assessment and curricula — and what institutions have to decide now: data protection begins in the prompt, how to handle AI-written coursework, competences instead of tool training. Drawn from practice at six educational institutions, including heading the Artificial Intelligence programme at WBZ Kanton Luzern.
Universities, vocational and continuing education institutions, teaching staff · Keynote 30–60 min · Faculty workshop · Programme development
RAG systems, productisation, open source: what worked when building my own AI products — and what I discarded. Honest workshop reports instead of success folklore.
Product teams, founders, innovation units · Keynote 30–45 min · Workshop
What each channel truly contributes, and how to shift budgets on evidence rather than gut feeling.
How organisations adopt AI responsibly: roles, processes and compliance under the FADP, GDPR and the EU AI Act.
How retrieval-augmented generation enables traceable, fact-grounded AI applications — and where the limits are.
What 15 years of digital advertising reveal about the power shift between platforms, publishers and advertisers.
How to measure marketing impact once third-party cookies and consent gaps erode the old methods.
An honest founder's journey: building, selling and scrapping AI products — what worked and what didn't.
The older appearances are from the programmatic era of 2019 — back then I spoke about programmatic advertising, not about AI. Listed here is only what an official programme or a deck of my own documents. The talks were held in German; English titles are given as a gloss.
Laudatio auf die Diplomandinnen und Diplomanden (Laudation for the graduates)
Diploma ceremony, Höhere Fachschule Luzern HFLU · Lucerne
13 November 2025
5 Gründe warum Geiz bei Programmatic nicht geil ist (Five reasons why being stingy doesn't pay in programmatic)
ProgrammatiCon 2019 · Schönbrunn Palace, Vienna
17 October 2019
5 Tipps für erfolgreiches Programmatic Advertising (Five tips for successful programmatic advertising)
Digital Advertising Day · Zurich
30 October 2019
Der kreative Prozess im Programmatic Advertising (The creative process in programmatic advertising)
Programmatic Basel / Zürich · Basel and Zurich
May and June 2019
Unique Reach
DEX19 · Zurich
together with Sven Däschner, Head of Online, TWmedia
April 2019
For keynotes, ideally six to eight weeks ahead. Short-notice requests are possible when the calendar allows — just get in touch and you will have a reply within two working days.
English and German. German is his native language, English a long-standing working language; materials and slides are available in both.
Keynotes of 30 to 60 minutes, panels and moderated conversations, and half-day to multi-day workshops. Content is tailored to the audience and industry — no off-the-shelf talks.
A projector or screen with HDMI/USB-C, and a headset or handheld microphone from around 40 people. Slides run from my own laptop; a PDF backup is delivered in advance.
«An excellent course leader: very motivating and convincing, committed — and he explained complex topics well.»
Short bio, portraits and topic list to forward: View the speaker kit
Tell me the date, event type and approximate audience size — you will hear back whether the slot is possible.
Reply within two business days