Speaking · Keynotes · Panels
Your next customers are machines: AI agents take over search, comparison and the buying decision. I speak about what that means for marketing, commerce and professional development — as someone who builds the infrastructure for it himself.
Marketing-Mix-Modeling, attribution and AI workflows that put budget decisions on a factual footing — with real cases from projects for Swiss brands such as Coop, Rivella and Flughafen Zürich.
CMOs, marketing and analytics teams · Keynote 30–60 min · Half-day workshop
AI agents take over search, comparison and the buying decision. When machines shop, protocols decide instead of ad budgets: open, platform-neutral standards such as AdCP versus the platform-bound standards from OpenAI (ACP) and Google (UCP).
Commerce, retail, media, associations · Keynote 30–60 min · Panel
Prompts, workflows, governance: how teams bring generative AI into everyday work responsibly — in line with the Swiss DSG, the GDPR and the EU AI Act. Drawn from the AI programme at WBZ Kanton Luzern.
Leaders, HR, learning and development managers · Keynote · Half-day to multi-day workshop
RAG systems, productisation, open source: what worked when building my own AI products — and what I discarded. Honest workshop reports instead of success folklore.
Product teams, founders, innovation units · Keynote 30–45 min · Workshop
What each channel truly contributes, and how to shift budgets on evidence rather than gut feeling.
How organisations adopt AI responsibly: roles, processes and compliance under the Swiss FADP, GDPR and the EU AI Act.
How retrieval-augmented generation enables traceable, fact-grounded AI applications — and where the limits are.
What 15 years of digital advertising reveal about the power shift between platforms, publishers and advertisers.
How to measure marketing impact once third-party cookies and consent gaps erode the old methods.
An honest founder's journey: building, selling and scrapping AI products — what worked and what didn't.
For keynotes, ideally six to eight weeks ahead. Short-notice requests are possible when the calendar allows — just get in touch and you will have a reply within two working days.
English and German. German is his native language, English a long-standing working language; materials and slides are available in both.
Keynotes of 30 to 60 minutes, panels and moderated conversations, and half-day to multi-day workshops. Content is tailored to the audience and industry — no off-the-shelf talks.
A projector or screen with HDMI/USB-C, and a headset or handheld microphone from around 40 people. Slides run from my own laptop; a PDF backup is delivered in advance.
«An excellent course leader: very motivating and convincing, committed — and he explained complex topics well.»
Short bio, portraits and topic list to forward: View the speaker kit
Tell me the date, event type and approximate audience size — you will hear back whether the slot is possible.
Reply within two business days