Zum Inhalt springen
von Ellerts

Teaching · Continuing education · Curriculum

In the lecture hall since 2017. On my own account since 2019.

I teach AI, data management and digital marketing at six Swiss educational institutions — and bring into every course what I have built myself as an entrepreneur. Not slides from a textbook, but experience from live projects.

01

Current teaching

Hochschule Luzern (HSLU)

Lecturer, CAS Digital Business Innovation

since 2017

Fachhochschule Nordwestschweiz (FHNW)

Lecturer, CAS Data Driven Marketing

since 2019

Höhere Fachschule Luzern HFLU

Head of Department, Computer Science, Technology & CRM

since 2022

WBZ Kanton Luzern

Programme Director, Artificial Intelligence

since 2025

KBZ Kaufmännisches Bildungszentrum Zug

Lecturer, Computer Science, BPM & AI

since 2025

SIMAKOM Managementschule

Lecturer, AI Driven Marketing & Sales Manager programme

since 2026

02

Course subjects & fields

  • Artificial intelligencefrom fundamentals to advanced applications
  • Machine learning, deep learning, NLP & MLOps
  • Generative AIprompting, workflows & automation
  • Data-driven marketing & customer journey
  • CRM & customer relationship management
  • Business process management & AI
  • Network, systems & cloud technology, cybersecurity fundamentals
  • AI governance, responsible AI & the EU AI Act
03

What I offer institutions

CAS modules & guest lectures

Individual modules or full teaching blocks within existing CAS and continuing-education programmes — from data-driven marketing to generative AI. Field-tested at HSLU and FHNW since 2017 and 2019 respectively.

Programme & course development

Designing complete curricula: syllabus, learning objectives by Bloom, exercises, labs and assessment formats. As Programme Director for Artificial Intelligence at WBZ Kanton Luzern, I build and own the programme from the ground up.

In-house corporate training

Tailored AI training for teams — prompts, workflows, governance under the Swiss Federal Act on Data Protection (FADP), GDPR and the EU AI Act. Hands-on: participants work on their own use cases, not textbook examples.

04

Voices from the evaluations

«The instructor did an outstanding job of engaging even the participants with little prior knowledge. Hats off to Holger!»

Course evaluation AI programme, WBZ Kanton Luzern (translated from German), November 2025

«Lots of know-how, hands-on teaching.»

Lecturer evaluation Artificial Intelligence, HF Business Informatics, KBZ Zug (translated from German), 2026

Verbatim from anonymous course evaluations at the institutions.

05

Questions from the classroom

These are not the questions I think get asked — they are the ones that actually come up every time. The answers are the same ones I give in the course.

May I put student grades or coursework into an AI tool?
No. No personal data about students and no confidential documents go into public AI tools. In the classroom I work with a traffic-light rule: red is names, grade lists, exam submissions and confidential school documents. Amber is your own teaching material — because of possible third-party rights — and internal concepts. Green is public content, your own texts and synthetic examples. The rule of thumb: once something is in someone else's system, you will not get it back. Data protection starts in the prompt.
Do I need prior knowledge to keep up in an AI course?
No. The programme I direct at WBZ Kanton Luzern is explicitly billed as hands-on continuing education for beginners and professionals alike — the German course title says so outright, and both groups sit in the same room. From the anonymous course evaluations, translated from German: “The instructor did an outstanding job of engaging even the participants with little prior knowledge.” What you should bring is not prior knowledge but a task of your own that you want to work on.
Does AI understand what it is saying?
No. A language model has no understanding of the world — it is good at the language game, but it does not know what a residual-current circuit breaker is; it only knows the words that occur around that term. That is not hair-splitting, it is the practical core: fluent language feels like knowledge, and the mistakes happen precisely in that gap.
How do I tell whether an AI answer is made up?
Honestly: often not directly — and that is the point. I run the same demo in class regularly: I ask a model for three studies on AI adoption in Swiss SMEs, with sources. It delivers three plausible studies with authors and year. None of them exists. The conclusion is not avoidance but a duty to check: wherever standards, figures or facts are involved, you verify. Always. The AI did not lie — it continued. The responsibility lies with whoever publishes without checking.
Will AI replace the teacher?
AI will not replace you. But someone who uses AI well will replace someone who does not — which is why I teach this. The same holds for teaching as for any other profession: the model takes over the routine, you supply the context it does not have. Your professional experience is not a disadvantage against the technology, it is the precondition for using it sensibly.

Request a teaching engagement or course

Tell me the institution, format and time frame — you will get a clear assessment of whether and how it fits.

Send enquiry

Reply within two business days