CAS modules & guest lectures
Individual modules or full teaching blocks within existing CAS and continuing-education programmes — from data-driven marketing to generative AI. Field-tested at HSLU and FHNW since 2017 and 2019 respectively.
Teaching · Continuing education · Curriculum
In the lecture hall since 2017. On my own account since 2019.
I teach AI, data management and digital marketing at six Swiss educational institutions — and bring into every course what I have built myself as an entrepreneur. Not slides from a textbook, but experience from live projects.
01
Current teaching
Hochschule Luzern (HSLU)
Lecturer, CAS Digital Business Innovation
since 2017
Fachhochschule Nordwestschweiz (FHNW)
Lecturer, CAS Data Driven Marketing
since 2019
Höhere Fachschule Luzern HFLU
Head of Department, Computer Science, Technology & CRM
since 2022
WBZ Kanton Luzern
Programme Director, Artificial Intelligence
since 2025
KBZ Kaufmännisches Bildungszentrum Zug
Lecturer, Computer Science, BPM & AI
since 2025
SIMAKOM Managementschule
Lecturer, AI Driven Marketing & Sales Manager programme
since 2026
02
Course subjects & fields
- Artificial intelligence — from fundamentals to advanced applications
- Machine learning, deep learning, NLP & MLOps
- Generative AI — prompting, workflows & automation
- Data-driven marketing & customer journey
- CRM & customer relationship management
- Business process management & AI
- Network, systems & cloud technology, cybersecurity fundamentals
- AI governance, responsible AI & the EU AI Act
03
What I offer institutions
Programme & course development
Designing complete curricula: syllabus, learning objectives by Bloom, exercises, labs and assessment formats. As Programme Director for Artificial Intelligence at WBZ Kanton Luzern, I build and own the programme from the ground up.
In-house corporate training
Tailored AI training for teams — prompts, workflows, governance under DSG, GDPR and the EU AI Act. Hands-on: participants work on their own use cases, not textbook examples.
04
Voices from the evaluations
«The instructor did an outstanding job of engaging even the participants with little prior knowledge. Hats off to Holger!»
«Lots of know-how, hands-on teaching.»
Verbatim from anonymous course evaluations at the institutions.
Request a teaching engagement or course
Tell me the institution, format and time frame — you will get a clear assessment of whether and how it fits.
Send enquiry
Reply within two business days