AI Workflows & Enablement
Building and rolling out AI-driven marketing and analytics workflows: creatives, copy, segments, analyses. Including training and coaching until the team works independently — usually within six months.
Consulting · Projects · Enablement
I make companies AI-ready — in real projects, not on slides.
With digital nalu and digital opua, I support Swiss companies from analysis to independent execution: data-driven marketing, AI workflows and governance that hold up in day-to-day work.
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Services
AI Governance
Policies, roles and processes for the responsible use of AI in marketing and communications teams — aligned with the Swiss FADP, GDPR and the EU AI Act.
Measurability & Marketing-Mix-Modeling
End-to-end measurement infrastructure (GA4, server-side GTM, BigQuery) through to Marketing-Mix-Modeling: budget decisions become fact-based, scenarios simulable, channel contributions visible.
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Two companies, clear roles
digital nalu GmbH · since 2019
Boutique consultancy for data-driven marketing: analytics, programmatic and pragmatic AI solutions for Swiss brands.
digital-nalu.chdigital opua GmbH · since 2022
AI products: Marketing-Mix-Modeling, RAG systems and infrastructure for Agentic Commerce.
digital-opua.chSelected projects for: Coop · Betty Bossi · Flughafen Zürich · Rivella · SOS-Kinderdorf · Hine Engineering
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