Speaker kit · as of July 2026
Everything for your
event team.
A short bio in two lengths, four signature topics and portraits — ready to forward. As a PDF: Download the speaker kit →
Short bio
Holger von Ellerts is an AI lecturer at six Swiss educational institutions (including HSLU and FHNW), CEO of digital nalu GmbH and digital opua GmbH, and founder of the open-source infrastructure Nexbid. His principle: “I teach what I build.”
Long bio
Holger von Ellerts combines teaching and entrepreneurship: he has taught at Swiss universities since 2017 — today Artificial Intelligence, Data and Digital Marketing at six educational institutions, including HSLU and FHNW; at WBZ Kanton Luzern he heads the Artificial Intelligence programme. As CEO of digital nalu GmbH he advises Swiss brands such as Coop, Rivella and Flughafen Zürich on data-driven marketing; with digital opua GmbH he builds his own AI products, among them Nexbid, an MIT-licensed open-source infrastructure for Agentic Commerce. With roles at Coop, NZZ, audienzz and MediaMarkt, he knows the corporate, publishing and ad-sales worlds from the inside. In 2015, the ad-sales business he co-led was named “Best Online Advertising Provider” (d.core).
Four signature topics
AI in marketing — data-driven, not a buzzword
Marketing-Mix-Modeling, attribution and AI workflows that put budget decisions on a factual footing — with real cases from projects for Swiss brands such as Coop, Rivella and Flughafen Zürich.
Keynote 30–60 min · half-day workshop
The next customers are machines
AI agents are taking over search, comparison and the buying decision. When machines shop, protocols decide instead of ad budgets: open, platform-neutral standards such as AdCP versus the platform-bound standards from OpenAI (ACP) and Google (UCP).
Keynote 30–60 min · panel
AI skills that reach the workplace on Monday
Prompts, workflows, governance: how teams bring generative AI responsibly into their daily work — in line with the Swiss DSG, the EU GDPR and the EU AI Act. From the practice of the AI programme at WBZ Kanton Luzern.
Keynote · half-day to multi-day workshop
From idea to AI product
RAG systems, productization, open source: what worked when building my own AI products — and what I discarded. Honest workshop reports instead of success folklore.
Keynote 30–45 min · workshop
Teaching at
HSLU (since 2017) · FHNW (since 2019) · HFLU (since 2022) · WBZ Kanton Luzern (since 2025) · KBZ Zug (since 2025) · SIMAKOM (since 2026)
Projects for
Coop · Betty Bossi · Flughafen Zürich · Rivella · SOS-Kinderdorf · Hine Engineering
Awards
Best Online Advertising Provider 2015 (d.core) · 2× nominated Digital Marketer of the Year
Booking enquiries & questions
Holger von Ellerts · Walchwil ZG · welcome@digital-opua.ch · Languages: German, English